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I’ll be back…

On May 7, 2012, in Uncategorized, by Tom Bowden CRO
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Hi all,

Thank you for following this blog. I am delighted to tell you all that I shall be taking a sabbatical from work and maintaining this blog.

I will be travelling from the UK to Mongolia on my motorbike and then from the southern tip of South America to New York in a campervan.

If you are interested please check out my travel blog:

http://www.travelexpeditions.co.uk/

 

In the meantime…. Please keep shooting those HiPPOs!

Best wishes

Tom Bowden CRO

 

Please share this blog if  you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO

CRO site of the week comes courtesy of @scrivna

http://www.notonthehighstreet.com/men/mens-clothing/underwear-socks

CRO things I like about it:

  •  Very simple, clean layout
  • Lovely image box on scroll over with stock information and stars
  • Opt in ‘refine by’ search facility
  • ‘Ask us’ question bar on right
  • Nice clear my recently viewed items

Thanks Ross! Good spot. Everyone else please keep them coming! Please tweet me @tombowdenCRO to nominate any candidates for CRO Site of the Week

not on the high street

not on the high street

 

CRO Site of the Week – Made.com

On April 24, 2012, in CRO Site of the Week, by Tom Bowden CRO
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Please share this blog if  you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO

This week’s site of the week goes to….. made.com

Check out the lovely clean layout:

http://www.made.com/tables

and the tidy product pages:

http://www.made.com/tables/moritz-side-table-ash-and-wenge

 

There are some lovely touches that really make the difference:

  • Countdown feature that displays time until production
  • Great product image gallery for each product
  • Description of the designer
Made.com

Made.com

 

 

Please keep the nominations coming!

 

 

 

CRO Site of the Week – TheOatmeal.com

On April 17, 2012, in CRO Site of the Week, by Tom Bowden CRO
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Please share this blog if  you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO

The winner of this week’s CRO Site of the Week is (thanks for recommendation from Ross):

http://theoatmeal.com

Fun, engaging, well designed copy. Tres Bien!

Please tweet me @tombowdenCRO to nominate any candidates for CRO Site of the Week

TheOatmeal.com

TheOatmeal.com

 

CRO Site of the Week – LingsCars.com

On April 9, 2012, in CRO Site of the Week, by Tom Bowden CRO
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Please share this blog if  you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO

The site is completely bonkers but strangely engaging:

http://www.lingscars.com

CRO things I like about it:

  • Personality! It’s got a personality! Like it or hate it… you feel like you’re connecting with someone human
  • Genuinely cheap great deals
  • Loads of entertaining in jokes to keep you entertained
  • It actually explains the process very well and answers many client anxieties
  • Fantastic list of brilliant client testimonials and responses:

Please tweet me @tombowdenCRO to nominate any candidates for CRO Site of the Week

Lings cars

Lings cars

 

 

Please share this blog if  you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO

Shoot the HiPPO – The Free DIY Guide to Conversion Rate Optimisation

Below is a presentation designed to show you how to perform a successful Conversion Rate Optimisation project and ensure that your site makes more money!

Thank you to the fantastic Craig Hindmarsh for drawing the cartoons.

Should any of you like me to deliver this presentation to you just get in touch via @tombowdenCRO.

Also… please note you need to click through each slide of this presentation manually. Enjoy!

 

Please share this blog if you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO

PLEASE SHARE THIS IF YOU THINK OTHERS WOULD BENEFIT:

 

The Anatomy of the Perfect Contact Form

On April 2, 2012, in Creating Test Pages, by Tom Bowden CRO
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Please share this blog if  you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO

The Anatomy of the Perfect Contact Form

I have been able to work on many contact forms for a huge range of different websites. Here are 13 elements that contribute to the anatomy of the perfect contact form:

Anatomy of a Perfect Contact Form

Anatomy of a Perfect Contact Form

 

The Anatomy of the Perfect Contact form:

1) Progress Bar – Show people where they are at in the process

2) Clear heading:

  • Include a call to action ‘fill out the form below’.
  • Include a reference to it being easy ‘simple’.
  • Be approachable ‘please’
  • State what will happen when the form is sent ‘our team will call you back’

3) Reasure your visitors – Explanation  State why you need the information and that you will never share it

4) Use oversize, colour form fields with field descriptions in the fields

5) Use inline errors – or rather inline congratulations! Reward with a lovely tick for each success

6) Terms and Conditions – If you have to have terms and conditions then make it easy

7) Security logos – Demonstrate that the page/ information is secure

8) Oversize me! Use an oversize button that describes what happens when the form is completed. Use this opportunity to remind people that you are great ‘to the experts’

9) What happens next? Explain when people should expect a response

10) What’s the product? Add an image or description about the product or service that the person is enquiring about to remind them that they are in the right place

11) Testimonial: Present a testimonial on the contact page to remind people that other people think you are great

12) State your services to remind people that they are filling out the correct form.

13) Show your physical address and demonstrate that you are real and reputable!

 

These are just a few pointers. There are loads more and I can recommend this blog from the google Conversion Room: http://conversionroom.blogspot.co.uk/2010/02/improve-your-web-forms-and-increase.html

Enjoy!

 

Please share this blog if  you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO

PLEASE SHARE IF YOU THINK OTHERS WOULD BENEFIT:

 

CRO Site of the Week – SquareUP.com

On April 2, 2012, in CRO Site of the Week, by Tom Bowden CRO
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Please share this blog if  you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO

This week’s CRO site of the week is:

https://squareup.com/

CRO things I like about it:

  •  It’s soooooo simple!
  • Nice scrolling feature
  • Huge pretty background images
  • Very clear product information
  • Very clear what you need to do to get one (Only in USA I’m afraid!)

Please tweet me @tombowdenCRO to nominate any candidates for CRO Site of the Week

Square UP

Square UP

 

 

CRO Site of the Week – SproutRobot.com

On March 26, 2012, in CRO Site of the Week, by Tom Bowden CRO
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Please share this blog if  you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO

This week’s CRO site of the week is for the garden lovers out there.

SproutRobot tells you when to plant & sends you seeds. Sadly it’s only a US site so to try it out use a US Zip Code:   10036

http://sproutrobot.com/

http://sproutrobot.com/new-york-ny/planting-calendar/10036

CRO things I like about it:

  •  Fun, simple design
  • Forces people to be loyal and encourages sign up

Please tweet me @tombowdenCRO to nominate any candidates for CRO Site of the Week

 

SproutRobot.com

SproutRobot.com

 

10 Killer Steps to Creating A/B Tests that Work

On March 22, 2012, in Creating Test Pages, by Tom Bowden CRO
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Please share this blog if you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO

 

10 Killer Steps to Creating A/B Tests that Work

Open up the page that you want to improve then perform the following:

 

Start with the End in Mind

Start with the End in Mind

1) Start with the end in mind

 

Look at the page you are planning to test. Ask yourself what is the purpose of this page?

The purpose is always money.

Make sure that any future recommendations you make achieve this!

 

 

 

Usability v Persuasion

Usability v Persuasion

2) Usability or Persuasion?

If you could fix either the

Usability (how the page works, buttons, navigation etc)

or

Persuasion (how clear/ convincing the message the site gives is)

which would it be? Pick one to focus on.

 

 

 

3) What does the business/ product/ service do?

Write a short concise statement about what the business/ service/ product does. Cross reference this with what the page actually says. It is rare that the page says what the business/ product/ service actually does! You will be working to make sure it does.

 

 

Remove everything that isn't elephant

Remove everything that isn't elephant

4) Remove everything that isn’t elephant.
Ask a sculpture how they sculpted an elephant and they will tell you that all they did was take away everything that wasn’t elephant.

Take a screenshot of the page and using paint (or something more fancy if you like) take away everything on the page that does not help the page achieve its goal.

Be brutal and take everything you can off the page. Interesting huh…

 

 

Hypothesize

Hypothesize

5) Ask… How do people buy the products/services that the site offers?

Do people choose by price, by colour, by size, by quality, by model, by purpose etc etc etc?

 

6) Use research findings

Hopefully you will have read the Top 25 Killer Tools for Shooting HiPPOs blog and you will now have lots of really great information about your customers.

 

7) Hypothesize

What do you want to learn from the test? Don’t just throw muck at the wall! Make sure that every test variation you create responds to a hypothesis.

 

Stand back

Stand back

8) Sketch out your Designs

 

Make it easy for everyone to understand what it is you will be testing by sketching your concepts.

 

9) Stand Back

Make sure your variations are different. If you can’t tell the difference from 5 metres away the variations are too similar

 

It looks easy when it's done well

It looks easy when it's done well

 10) It looks easy when it is done well

The best form of flattery is if no one complains!

 

The internet needs you! Help protect it from narrow minded HIPPO’s that are hell bent on making websites more complicated than they need to be! Join me in the crusade to Shoot the HIPPO! If you found this useful please share this with everyone that you can and follow @tombowdenCRO on twitter.

 

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