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The Anatomy of the Perfect Contact Form

I have been able to work on many contact forms for a huge range of different websites. Here are 13 elements that contribute to the anatomy of the perfect contact form:

Anatomy of a Perfect Contact Form

Anatomy of a Perfect Contact Form

 

The Anatomy of the Perfect Contact form:

1) Progress Bar – Show people where they are at in the process

2) Clear heading:

  • Include a call to action ‘fill out the form below’.
  • Include a reference to it being easy ‘simple’.
  • Be approachable ‘please’
  • State what will happen when the form is sent ‘our team will call you back’

3) Reasure your visitors – Explanation  State why you need the information and that you will never share it

4) Use oversize, colour form fields with field descriptions in the fields

5) Use inline errors – or rather inline congratulations! Reward with a lovely tick for each success

6) Terms and Conditions – If you have to have terms and conditions then make it easy

7) Security logos – Demonstrate that the page/ information is secure

8) Oversize me! Use an oversize button that describes what happens when the form is completed. Use this opportunity to remind people that you are great ‘to the experts’

9) What happens next? Explain when people should expect a response

10) What’s the product? Add an image or description about the product or service that the person is enquiring about to remind them that they are in the right place

11) Testimonial: Present a testimonial on the contact page to remind people that other people think you are great

12) State your services to remind people that they are filling out the correct form.

13) Show your physical address and demonstrate that you are real and reputable!

 

These are just a few pointers. There are loads more and I can recommend this blog from the google Conversion Room: http://conversionroom.blogspot.co.uk/2010/02/improve-your-web-forms-and-increase.html

Enjoy!

 

Please share this blog if  you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO

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