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	<title>Shoot the HIPPO</title>
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	<link>http://shootthehippo.com</link>
	<description>DIY Advice for Conversion Rate Optimisation and UX</description>
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		<title>I&#8217;ll be back&#8230;</title>
		<link>http://shootthehippo.com/articles/ill-be-back/</link>
		<comments>http://shootthehippo.com/articles/ill-be-back/#comments</comments>
		<pubDate>Mon, 07 May 2012 12:57:36 +0000</pubDate>
		<dc:creator>Tom Bowden CRO</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Hi all, Thank you for following this blog. I am delighted to tell you all that I shall be taking a sabbatical from work and maintaining this blog. I will be travelling from the UK to Mongolia on my motorbike and then from the southern tip of South America to New York in a campervan. [...]]]></description>
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		<title>CRO Site of the Week &#8211; NotOnTheHighStreet.com</title>
		<link>http://shootthehippo.com/articles/cro-site-of-the-week-notonthehighstreet-com/</link>
		<comments>http://shootthehippo.com/articles/cro-site-of-the-week-notonthehighstreet-com/#comments</comments>
		<pubDate>Tue, 01 May 2012 12:29:30 +0000</pubDate>
		<dc:creator>Tom Bowden CRO</dc:creator>
				<category><![CDATA[CRO Site of the Week]]></category>

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		<description><![CDATA[Please share this blog if  you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO CRO site of the week comes courtesy of @scrivna http://www.notonthehighstreet.com/men/mens-clothing/underwear-socks CRO things I like about it:  Very simple, clean layout Lovely image box on scroll over with stock information and stars Opt in ‘refine [...]]]></description>
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		<title>CRO Site of the Week &#8211; Made.com</title>
		<link>http://shootthehippo.com/articles/cro-site-of-the-week-made-com/</link>
		<comments>http://shootthehippo.com/articles/cro-site-of-the-week-made-com/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 12:29:04 +0000</pubDate>
		<dc:creator>Tom Bowden CRO</dc:creator>
				<category><![CDATA[CRO Site of the Week]]></category>

		<guid isPermaLink="false">http://shootthehippo.com/?p=451</guid>
		<description><![CDATA[Please share this blog if  you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO This week’s site of the week goes to….. made.com Check out the lovely clean layout: http://www.made.com/tables and the tidy product pages: http://www.made.com/tables/moritz-side-table-ash-and-wenge &#160; There are some lovely touches that really make the difference: Countdown [...]]]></description>
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		<title>CRO Site of the Week &#8211; TheOatmeal.com</title>
		<link>http://shootthehippo.com/articles/cro-site-of-the-week-theoatmeal-com/</link>
		<comments>http://shootthehippo.com/articles/cro-site-of-the-week-theoatmeal-com/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 12:28:36 +0000</pubDate>
		<dc:creator>Tom Bowden CRO</dc:creator>
				<category><![CDATA[CRO Site of the Week]]></category>

		<guid isPermaLink="false">http://shootthehippo.com/?p=456</guid>
		<description><![CDATA[Please share this blog if  you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO The winner of this week’s CRO Site of the Week is (thanks for recommendation from Ross): http://theoatmeal.com Fun, engaging, well designed copy. Tres Bien! Please tweet me @tombowdenCRO to nominate any candidates for CRO Site of [...]]]></description>
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		<title>CRO Site of the Week &#8211; LingsCars.com</title>
		<link>http://shootthehippo.com/articles/cro-site-of-the-week-lingscars-com/</link>
		<comments>http://shootthehippo.com/articles/cro-site-of-the-week-lingscars-com/#comments</comments>
		<pubDate>Mon, 09 Apr 2012 12:28:10 +0000</pubDate>
		<dc:creator>Tom Bowden CRO</dc:creator>
				<category><![CDATA[CRO Site of the Week]]></category>

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		<description><![CDATA[Please share this blog if  you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO The site is completely bonkers but strangely engaging: http://www.lingscars.com CRO things I like about it: Personality! It’s got a personality! Like it or hate it… you feel like you’re connecting with someone human Genuinely [...]]]></description>
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		<title>Shoot the HiPPO &#8211; The Free DIY Guide to Conversion Rate Optimisation</title>
		<link>http://shootthehippo.com/articles/shoot-the-hippo-the-free-diy-guide-to-conversion-rate-optimisation/</link>
		<comments>http://shootthehippo.com/articles/shoot-the-hippo-the-free-diy-guide-to-conversion-rate-optimisation/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 09:24:37 +0000</pubDate>
		<dc:creator>Tom Bowden CRO</dc:creator>
				<category><![CDATA[Creating Test Pages]]></category>
		<category><![CDATA[Managing the Process]]></category>

		<guid isPermaLink="false">http://shootthehippo.com/?p=568</guid>
		<description><![CDATA[Please share this blog if  you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO Shoot the HiPPO &#8211; The Free DIY Guide to Conversion Rate Optimisation Below is a presentation designed to show you how to perform a successful Conversion Rate Optimisation project and ensure that your site [...]]]></description>
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		<title>The Anatomy of the Perfect Contact Form</title>
		<link>http://shootthehippo.com/articles/the-anatomy-of-the-perfect-contact-form/</link>
		<comments>http://shootthehippo.com/articles/the-anatomy-of-the-perfect-contact-form/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 16:13:58 +0000</pubDate>
		<dc:creator>Tom Bowden CRO</dc:creator>
				<category><![CDATA[Creating Test Pages]]></category>

		<guid isPermaLink="false">http://shootthehippo.com/?p=548</guid>
		<description><![CDATA[Please share this blog if  you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO The Anatomy of the Perfect Contact Form I have been able to work on many contact forms for a huge range of different websites. Here are 13 elements that contribute to the anatomy of [...]]]></description>
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		<title>CRO Site of the Week &#8211; SquareUP.com</title>
		<link>http://shootthehippo.com/articles/cro-site-of-the-week-squareup-com/</link>
		<comments>http://shootthehippo.com/articles/cro-site-of-the-week-squareup-com/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 12:27:38 +0000</pubDate>
		<dc:creator>Tom Bowden CRO</dc:creator>
				<category><![CDATA[CRO Site of the Week]]></category>

		<guid isPermaLink="false">http://shootthehippo.com/?p=442</guid>
		<description><![CDATA[Please share this blog if  you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO This week’s CRO site of the week is: https://squareup.com/ CRO things I like about it:  It’s soooooo simple! Nice scrolling feature Huge pretty background images Very clear product information Very clear what you need [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>CRO Site of the Week &#8211; SproutRobot.com</title>
		<link>http://shootthehippo.com/articles/cro-site-of-the-week-sproutrobot-com/</link>
		<comments>http://shootthehippo.com/articles/cro-site-of-the-week-sproutrobot-com/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 12:27:07 +0000</pubDate>
		<dc:creator>Tom Bowden CRO</dc:creator>
				<category><![CDATA[CRO Site of the Week]]></category>

		<guid isPermaLink="false">http://shootthehippo.com/?p=459</guid>
		<description><![CDATA[Please share this blog if  you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO This week’s CRO site of the week is for the garden lovers out there. SproutRobot tells you when to plant &#38; sends you seeds. Sadly it’s only a US site so to try it [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>10 Killer Steps to Creating A/B Tests that Work</title>
		<link>http://shootthehippo.com/articles/10-killer-steps-to-creating-ab-tests-that-work/</link>
		<comments>http://shootthehippo.com/articles/10-killer-steps-to-creating-ab-tests-that-work/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 12:27:29 +0000</pubDate>
		<dc:creator>Tom Bowden CRO</dc:creator>
				<category><![CDATA[Creating Test Pages]]></category>

		<guid isPermaLink="false">http://shootthehippo.com/?p=495</guid>
		<description><![CDATA[Please share this blog if you think others would benefit and follow @tombowdenCRO on twitter and join him in the crusade to Shoot the HIPPO &#160; 10 Killer Steps to Creating A/B Tests that Work Open up the page that you want to improve then perform the following: &#160; 1) Start with the end in [...]]]></description>
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